칸 국제광고제 수상작 중에 Radiohead의 노래가...

Awards: Cannes Lions 2008 Film Bronze
Brand name: MTV exit
Agency: colman rasic carrasco
Country: AUSTRALIA
Producer: Michael Ritchie/Georgina Wilson
Director: Steve Rogers
D.O.P/Lighting Cameraman: John Seale
Editor: Alexandre de Franceschi
Music - Artist/Title: Radiohead/All I Need
Sound Design/Arrangement: Radiohead, Sound Reservoir
Post Production: Guillotine/Frame Set And Match
Other Credits: Lucinda Thompson (Production Designer)

Synopsis
This film tackles the global problem of human trafficking and exploitation by talking directly to a part of society which is known for its high disposable income and mass consumption - the youth culture - through an unexpected advertising channel that is inherently part of their consumer landscape - a music video. The film contains a call to action at mtvexit.org where the audience can take practical steps to help fight the problem of trafficking. MTV EXIT aims to increase awareness and prevention of human trafficking through television programmes, online content, live events, and partnerships with anti-trafficking organizations.